The Coca-Cola Commercial

Coca-Cola's new commercial is something I will highly recommend to everyone.

Personally, I really hate those video games which most of the children - school children most especially, play nowadays. And the fact that those school children are only 8-12 years old! Based on my baby research on the cause of Children's Violence, focusing mainly on Televiolence, todays culture of violence among adults play a major role in shaping violent children. And modern technology - internet, video games, television, et cetera, contribute largely on that existing culture.

A very good example to that is the Simpson's show. It is being rated as a Child show but the kind of moral and culture that it presents is a culture of violence, immorality and it is for adults and not for children. Imagine, adults doing acts of violence, immodesty and even immorality, with children watching them. Maybe in their culture it is just normal, but how about us, where such things are taboo? No one can deny the violence that it shows too. Its like, "Uuhhh! What's that?!"

Violence in the television is very rampant in general. According to studies and researches, children inhibiting violence in them normally are television addicts. Even cartoons and anime programs are so violent in nature. Those children or adolescents would normally stay late at night watching t.v. Television is such a very strong and effective channel thru which anyone can induce to a person anything that that person wants to induce to another - whether be it good or bad.

Going back to the Coke commercial, that video/computer game used in the commercial, which name i do not know (not so familiar with video and computer games, especially violent ones), is very violent. I have seen it once played by children in a computer cafe near our residence. The attitude of the man in the Coke commercial is the irony of the real character in the game - violent, unkind, criminal, reckless, all negative attitude of a man that you can think of. With those circumstances, and with the fact that many children are playing and even advocating that game, no one will be able to deny the truth of its negative influence on the young minds of the children. The man in the game will drive so recklessly(!!!), will drive over anyone he wishes, will steal another man's car, every evil act that he was given a chance to do, he did it.

But the Coke commercial soften, and even changed the image of that character. I've heard one child said, "Ang bait naman ng lalaki." ("The man is so kind.") If only all those people behind this what we call technology, will use them for the good of everyone, for the growth of every human being, then, there will be no more problems in this society - no violence, no misunderstanding, only LOVE. And any LOVE done to another man will surely be repaid with LOVE.